Cash Boost

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“The Star’s Tier 1 Gaming Win Multiplier & Cash Boost Promotion – Reigniting Rewards Post-COVID!”

Build awareness and consideration of Win Multiplier/Cash Boost member messaging to ultimately drive increased visitation throughout the promotional period.

Drive awareness & consideration of The Star’s Gaming promotion, by utilising a mix of high impact Large Format digital sites and Street Furniture sites to build impactful reach in key areas, including: core competitor locations (Bankstown Sports Club, Lidcombe Dooleys Club & Canterbury Leagues Club) and popular Member-zone postcodes.

oOh! Large Format
oOh! street promotion
oOh! Live screen promotion
Sydney carpark animated billboard
Every patron who comes through the carpark is exposed to the Cash Boost promo by utilising the back of the parking ticket – simple and effective.
Hotel patron to the property is welcome by the floor decal carousel promo.
Existing star-club members would received an animated CashBoost eDM.
Utilise high impact Nine website take over assets across 9Honey Latest, 9News, and Sydney Morning Herald to build awareness promotion.​

The campaign successfully generated around 3.3 million click, generating 1,770 member sign-ups in total.