In Search of the Ultimate State of Origin 2022 Fans.
The State of Origin 2022 wasn’t just about the action on the field—it was about the passionate, die-hard fans who live and breathe the game!
As part of The Star exclusive promotion, we set out to find the best and most dedicated supporters from both sides—Maroons and Blues. From bold face paint and wild costumes to electrifying chants and unwavering loyalty, fans had the chance to showcase their Origin spirit like never before.
Through an immersive HTML5 banner campaign, we brought the energy of the stadium to life, engaging audiences and rewarding those who went all-in for their team. Who would emerge as the ultimate State of Origin fan? The search was on!
